Marketing & ecommerce calculators
Connect campaign costs, customer actions and revenue. Each tool includes a worked example, formula and practical limitations.
15 calculators
Customer Acquisition Cost (CAC)
Combine marketing and sales expenses to measure the cost of a new customer.
Marketing & ecommerceAverage Order Value (AOV)
Measure revenue per order, orders per customer and customer revenue.
Marketing & ecommerceConversion Rate
Measure conversion actions and revenue relative to website visitors.
Marketing & ecommerceROAS
Measure attributed revenue for every unit of advertising spend.
Marketing & ecommerceBreak-Even ROAS
Find the advertising return required to cover variable costs and ad spend.
Marketing & ecommerceCPM
Calculate advertising cost per thousand delivered impressions.
Marketing & ecommerceCPC
Measure your average advertising cost for each click.
Marketing & ecommerceCTR
Calculate the share of impressions that generated a click.
Marketing & ecommerceCost per Acquisition / Action
Measure media cost per attributed conversion action.
Marketing & ecommerceCost per Lead
Compare total lead cost with the cost of a qualified lead.
Marketing & ecommerceEmail Open Rate
Calculate tracked unique opens as a share of delivered email.
Marketing & ecommerceEmail Click Rate
Measure unique clickers against delivered emails and tracked opens.
Marketing & ecommerceUnsubscribe Rate
Calculate unsubscribes as a share of successfully delivered email.
Marketing & ecommerceCart Abandonment
Estimate the share of started carts that did not become orders.
Marketing & ecommerceAdvertising Budget
Work backward from an order target using expected conversion rate and click cost.