Email Click Rate Calculator
Measure unique clickers against delivered emails and tracked opens.
Example result
- Click-to-open rate
- 20%
Use unique recipients, not total clicks. Tracking can miss opens even when a person clicks, so click-to-open can exceed 100%.
How to calculate it
Use unique recipients, not total clicks. Tracking can miss opens even when a person clicks, so click-to-open can exceed 100%.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Delivered emails
- 9,800 emails
- Unique clickers
- 490 people
- Unique tracked openers
- 2,450 people
Click rate: 5%
Email Click Rate FAQ
Which rate is easier to compare?
Delivered-email click rate avoids the tracking uncertainty in the open denominator. Keep definitions consistent across campaigns.
What does this calculation leave out?
Use unique recipients, not total clicks. Tracking can miss opens even when a person clicks, so click-to-open can exceed 100%.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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