ROAS Calculator
Measure attributed revenue for every unit of advertising spend.
Example result
- ROAS percentage
- 500%
- Revenue after ad spend
- 12,000
Use one attribution window and currency. Revenue is not profit; returns and organic overlap can distort attribution.
How to calculate it
Use one attribution window and currency. Revenue is not profit; returns and organic overlap can distort attribution.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Attributed revenue
- 15,000 currency units
- Advertising spend
- 3,000 currency units
Return on ad spend: 5×
ROAS FAQ
Is 5× ROAS profitable?
Only if the resulting gross contribution covers advertising and other costs. Compare it with your own break-even ROAS.
What does this calculation leave out?
Use one attribution window and currency. Revenue is not profit; returns and organic overlap can distort attribution.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
Related calculators
Read the financial guides
Build context around the numbers with examples from our published library.
Break-Even ROAS Formula: Find Your Advertising Threshold →CAC Payback Period: Calculate Months to Recover Acquisition Cost →