SaaS & growth Calculators

Find a calculator

Churn Rate

Measure customer losses relative to the customer base at the start of a period.

Estimate lifetime revenue from purchase value, annual frequency and customer lifespan.

Measure revenue growth over a period and its equivalent annualized rate.

Estimate retained customers by removing newly acquired customers from the ending base.

Estimate how many months of customer contribution recover acquisition cost.

Normalize monthly and annual subscription revenue into monthly recurring revenue.

Annualize a recurring monthly revenue base and compare it with a prior annual base.

Measure revenue retained from an existing customer cohort, including expansion.

Measure retention of starting recurring revenue before any expansion.

Compare a supplied lifetime contribution estimate with acquisition cost.

Measure recurring revenue per active paid account for a defined period.

Combine annual revenue growth and a selected profit margin for a SaaS score.

Separate upgrades and add-ons to measure expansion within an existing customer base.

Compare net cash burned with net new annual recurring revenue in the same period.

Compare recurring revenue gains with recurring revenue losses.