LTV to CAC Ratio Calculator
Compare a supplied lifetime contribution estimate with acquisition cost.
Example result
- Lifetime contribution after acquisition
- 600
Use contribution-based LTV for this comparison. Revenue-only LTV can overstate economic value. Estimates are sensitive to retention assumptions.
How to calculate it
Use contribution-based LTV for this comparison. Revenue-only LTV can overstate economic value. Estimates are sensitive to retention assumptions.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Lifetime contribution per customer
- 900 currency units
- Customer acquisition cost
- 300 currency units
LTV to CAC: 3×
LTV to CAC Ratio FAQ
Does a high ratio guarantee healthy growth?
No. Cash timing, payback period, cohort quality and the reliability of lifetime estimates also matter.
What does this calculation leave out?
Use contribution-based LTV for this comparison. Revenue-only LTV can overstate economic value. Estimates are sensitive to retention assumptions.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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