Three short video guides
Recipe pricing, break-even ROAS and discount margins, explained in 36 seconds each. Includes captions and full transcripts.
Watch the videos →Editable Excel workbooks and a small selection of embeddable tools. Free downloads, without an email gate.
Recipe pricing, break-even ROAS and discount margins, explained in 36 seconds each. Includes captions and full transcripts.
Watch the videos →Cost ingredients with usable yield, then include labor, overhead and portions to calculate a selling price. Includes worked and blank sheets.
Download Excel workbook ↓Compare two campaigns using attributed revenue, contribution margin and ad spend. Calculate ROAS, break-even ROAS and contribution after advertising.
Download Excel workbook ↓See how discounts and transaction fees change contribution per unit, margin and the sales volume needed to match your original contribution.
Download Excel workbook ↓Plain-language definitions for the metrics behind the tools, with links to try them yourself.
Explore the glossary →Open the XLSX in Excel or import it into Google Sheets. Start with the Example sheet, then enter your own data in the amber cells on the Blank sheet. Use one currency throughout and keep ingredient quantities in compatible units. Missing or invalid inputs show “n.a.” or “Check inputs.” All sample numbers are fictional.
These downloads contain formulas intentionally. They contain no macros, scripts or external data connections. Review cells and adapt assumptions before relying on a result.
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