ARPU Calculator
Measure recurring revenue per active paid account for a defined period.
Example result
This model uses accounts rather than individual seats. Use the same account definition across periods.
How to calculate it
This model uses accounts rather than individual seats. Use the same account definition across periods.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Recurring revenue in period
- 15,000 currency units
- Active paid accounts
- 300 accounts
Revenue per paid account: 50
ARPU FAQ
Should free accounts be included?
This version excludes free accounts. An all-user metric is valid too, but must be labeled and compared separately.
What does this calculation leave out?
This model uses accounts rather than individual seats. Use the same account definition across periods.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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