Trial-to-Paid Conversion Calculator
Evaluate a completed trial cohort and the recurring revenue generated by its paid conversions.
Matured-trial conversionExample16%
- MRR from converted trials
- $4,000
- Trials not converted
- 420 trials
How to calculate trial-to-paid conversion
Trial conversion = paid conversions ÷ eligible trial cohort × 100; new MRR = conversions × monthly revenue per conversion
Exclude trials whose conversion window is still open. Define trial eligibility and conversion consistently; this does not predict retention or net revenue.
Worked example
An illustrative scenario. “Reset to example” restores it in the calculator.
- Trials with a completed conversion window
- 500 trials
- Trials converted to paid
- 80 customers
- Average monthly recurring revenue per conversion
- $50
Matured-trial conversion: 16%
Trial-to-Paid Conversion FAQ
Why not divide this month’s upgrades by this month’s new trials?
Those groups may contain different people. Use the same matured trial cohort in both inputs to avoid mixing acquisition and conversion timing.
Guides for this calculation
Build context around the numbers with worked examples from our guides.
CAC Payback Period: Calculate Months to Recover Acquisition Cost →