Expansion MRR Calculator
Separate upgrades and add-ons to measure expansion within an existing customer base.
Example result
- Expansion rate
- 15%
Exclude new customers and reactivations unless your reporting definition explicitly includes them. Churn is not subtracted.
How to calculate it
Exclude new customers and reactivations unless your reporting definition explicitly includes them. Churn is not subtracted.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Upgrade MRR added
- 1,200 currency units
- Add-on MRR added
- 300 currency units
- Starting cohort MRR
- 10,000 currency units
Expansion MRR: 1,500
Expansion MRR FAQ
How does this differ from NRR?
Expansion isolates revenue added from the cohort. NRR also subtracts cancellations and contractions.
What does this calculation leave out?
Exclude new customers and reactivations unless your reporting definition explicitly includes them. Churn is not subtracted.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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