Gross Revenue Retention Calculator
Measure retention of starting recurring revenue before any expansion.
Example result
- Base MRR retained
- 9,000
Expansion and new customers are excluded. This definition limits GRR to 0–100%.
How to calculate it
Expansion and new customers are excluded. This definition limits GRR to 0–100%.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Starting cohort MRR
- 10,000 currency units
- Contraction MRR
- 500 currency units
- Churned MRR
- 500 currency units
Gross revenue retention: 90%
Gross Revenue Retention FAQ
Why track GRR when NRR is strong?
Expansion can mask churn in net retention. GRR shows how much of the original base remains.
What does this calculation leave out?
Expansion and new customers are excluded. This definition limits GRR to 0–100%.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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