Net Revenue Retention Calculator
Measure revenue retained from an existing customer cohort, including expansion.
Example result
- Ending cohort MRR
- 11,000
Exclude new customer revenue and use the same cohort at both dates. Lost base revenue cannot exceed starting MRR.
How to calculate it
Exclude new customer revenue and use the same cohort at both dates. Lost base revenue cannot exceed starting MRR.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Starting cohort MRR
- 10,000 currency units
- Expansion MRR from cohort
- 2,000 currency units
- Contraction MRR
- 500 currency units
- Churned MRR
- 500 currency units
Net revenue retention: 110%
Net Revenue Retention FAQ
Can NRR exceed 100%?
Yes. Expansion from existing customers can more than offset contractions and cancellations.
What does this calculation leave out?
Exclude new customer revenue and use the same cohort at both dates. Lost base revenue cannot exceed starting MRR.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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