CPC Calculator
Measure your average advertising cost for each click.
Example result
Use actual spend and comparable click definitions. Link clicks and all clicks are not interchangeable.
How to calculate it
Use actual spend and comparable click definitions. Link clicks and all clicks are not interchangeable.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Advertising spend
- 600 currency units
- Ad clicks
- 400 clicks
Average cost per click: 1.5
CPC FAQ
Is this my maximum bid?
No. This is realized average cost. Auction bids and platform bidding strategies are separate inputs.
What does this calculation leave out?
Use actual spend and comparable click definitions. Link clicks and all clicks are not interchangeable.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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