Email Campaign Profit Calculator
Connect delivered emails, unique clicks and orders to contribution after product costs and campaign spend.
Contribution after campaign costExample$280.00
- Expected attributed orders
- 15 orders
- Expected attributed revenue
- $1,200
How to calculate email campaign profit
Campaign contribution = delivered × click rate × order rate × average order value × contribution margin − campaign cost
A scenario using unique clickers and at most one attributed order per clicker. Attribution is not proof of incremental sales. Open rate is not part of this calculation.
Worked example
An illustrative scenario. “Reset to example” restores it in the calculator.
- Delivered emails
- 10,000 emails
- Unique click rate on delivered emails
- 3%
- Orders per unique clicker
- 5%
- Average order value before tax
- $80
- Contribution margin before campaign cost
- 40%
- Incremental campaign cost
- $200
Contribution after campaign cost: $280.00
Email Campaign Profit FAQ
Which costs belong in the margin?
Include product and other order-variable costs. Put only incremental email campaign costs in the separate campaign field so those expenses are not counted twice.
Guides for this calculation
Build context around the numbers with worked examples from our guides.
Compare Campaign Profitability With Consistent Assumptions →ROAS vs. ROI: The Difference Costs Make →