Email Open Rate Calculator
Calculate tracked unique opens as a share of delivered email.
Example result
- Delivered emails
- 9,800 emails
Privacy features, bots and image blocking affect tracking. Open rate is a delivery diagnostic, not proof of human attention.
How to calculate it
Privacy features, bots and image blocking affect tracking. Open rate is a delivery diagnostic, not proof of human attention.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Emails sent
- 10,000 emails
- Bounced emails
- 200 emails
- Unique tracked opens
- 2,450 emails
Tracked open rate: 25%
Email Open Rate FAQ
Why are opens higher than expected?
Privacy proxies can prefetch tracking images. Evaluate actual clicks and downstream outcomes alongside open data.
What does this calculation leave out?
Privacy features, bots and image blocking affect tracking. Open rate is a delivery diagnostic, not proof of human attention.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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