Sales Win Rate Calculator
Calculate win rate from closed-won and closed-lost deals without mixing open opportunities into the denominator.
Closed-deal win rateExample30%
- Closed deals evaluated
- 100 deals
How to calculate sales win rate
Win rate = closed-won deals ÷ (closed-won + closed-lost deals) × 100
Count deals closed in the same period or from the same completed cohort. Open opportunities are excluded. This is count-weighted, not revenue-weighted.
Worked example
An illustrative scenario. “Reset to example” restores it in the calculator.
- Closed-won deals
- 30 deals
- Closed-lost deals
- 70 deals
Closed-deal win rate: 30%
Sales Win Rate FAQ
Why not divide by every opportunity in the pipeline?
Open deals have not reached an outcome. Mixing them with closed deals makes the result depend on pipeline timing as well as selling effectiveness.