Marketing & ecommerce

Sales Velocity Calculator

Estimate daily pipeline revenue velocity from opportunity count, deal value, win rate and sales-cycle length.

Free, no sign-upRuns in your browserFormula & methodology
opportunities
US dollars
%
days
Pipeline revenue velocityExample$2,500 per day
Win-weighted pipeline value
$125,000

Understand the result

How to calculate sales velocity

Sales velocity = opportunities × average deal value × win rate ÷ sales-cycle days

A steady-state planning metric, not a daily cash-flow forecast. Use compatible pipeline and closed-deal cohorts; uneven deal sizes can distort averages.

Worked example

An illustrative scenario. “Reset to example” restores it in the calculator.

Qualified opportunities
100 opportunities
Average won-deal value
$5,000
Expected win rate
25%
Average sales cycle
50 days

Pipeline revenue velocity: $2,500 per day

Common questions

Sales Velocity FAQ

Does this predict the revenue booked tomorrow?

No. Deals close unevenly. Velocity normalizes the assumptions into revenue per day so you can compare changes in deal size, conversion or cycle time.