Cost per Acquisition / Action Calculator
Measure media cost per attributed conversion action.
Example result
Conversion actions can include repeat orders or fractional attribution. This is not full customer acquisition cost (CAC).
How to calculate it
Conversion actions can include repeat orders or fractional attribution. This is not full customer acquisition cost (CAC).
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Campaign media spend
- 2,400 currency units
- Attributed conversions
- 80 actions
Cost per action: 30
Cost per Acquisition / Action FAQ
Why can CPA differ from CAC?
CPA uses a defined campaign action. CAC counts new customers and can include sales payroll, software and other acquisition costs.
What does this calculation leave out?
Conversion actions can include repeat orders or fractional attribution. This is not full customer acquisition cost (CAC).
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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