CTR Calculator
Calculate the share of impressions that generated a click.
Example result
Use the same campaign, placement, date range and click definition. Repeated clicks can occur on a single impression.
How to calculate it
Use the same campaign, placement, date range and click definition. Repeated clicks can occur on a single impression.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Clicks
- 400 clicks
- Impressions
- 100,000 impressions
Click-through rate: 0.4%
CTR FAQ
What is a good CTR?
It depends on placement and intent. Compare like-for-like campaigns and your own history rather than a universal benchmark.
What does this calculation leave out?
Use the same campaign, placement, date range and click definition. Repeated clicks can occur on a single impression.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
Related calculators
Read the financial guides
Build context around the numbers with examples from our published library.
Break-Even ROAS Formula: Find Your Advertising Threshold →CAC Payback Period: Calculate Months to Recover Acquisition Cost →