Unsubscribe Rate Calculator
Calculate unsubscribes as a share of successfully delivered email.
Example result
Use one campaign’s delivery and unsubscribe window. Global list churn includes other causes and is a different metric.
How to calculate it
Use one campaign’s delivery and unsubscribe window. Global list churn includes other causes and is a different metric.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Unsubscribes
- 25 people
- Delivered emails
- 10,000 emails
Unsubscribe rate: 0.25%
Unsubscribe Rate FAQ
Should I divide by the entire subscriber list?
For campaign reporting, use the delivered audience. Dividing by people who did not receive the message hides the campaign-level rate.
What does this calculation leave out?
Use one campaign’s delivery and unsubscribe window. Global list churn includes other causes and is a different metric.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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