Wholesale Price Calculator
Work backward from retail price and retailer margin to a wholesale ceiling.
Example result
- Your gross profit per unit
- 20
This preserves the retailer’s stated margin before freight, returns and other retailer costs. It is not a market price recommendation.
How to calculate it
This preserves the retailer’s stated margin before freight, returns and other retailer costs. It is not a market price recommendation.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Retail price before tax
- 100 currency units
- Retailer target margin
- 50 %
- Your unit cost
- 30 currency units
Wholesale price ceiling: 50
Wholesale Price FAQ
What if the wholesale ceiling is below my cost?
That channel cannot cover your cost at the entered retail price and retailer margin. Change the product economics or channel assumptions.
What does this calculation leave out?
This preserves the retailer’s stated margin before freight, returns and other retailer costs. It is not a market price recommendation.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
Related calculators
Read the financial guides
Build context around the numbers with examples from our published library.
Break-Even ROAS Formula: Find Your Advertising Threshold →CAC Payback Period: Calculate Months to Recover Acquisition Cost →