Pricing & profit

Margin to Markup Calculator

Convert a target margin into the equivalent markup on cost.

No sign-upBrowser-only calculationsFormula & methodology
01

Your numbers

Use one currency and the same reporting period. Sample values are filled in to help you start.

%
currency

Your numbers stay in this browser.

02

Example result

Equivalent markup66.67%
Selling price
50

This conversion assumes positive cost and excludes expenses outside the entered unit cost.

Understand the result

How to calculate it

Markup % = margin ÷ (100 − margin) × 100

This conversion assumes positive cost and excludes expenses outside the entered unit cost.

Worked example

This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.

Gross margin
40 %
Unit cost
30 currency units

Equivalent markup: 66.67%

Common questions

Margin to Markup FAQ

Which percentage should my price list use?

Either is valid if labeled correctly. Use the converted markup when your pricing system applies a percentage to cost.

What does this calculation leave out?

This conversion assumes positive cost and excludes expenses outside the entered unit cost.

Are my inputs saved or sent to a server?

Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.

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