Selling Price Calculator
Find the selling price that covers unit cost and your target gross margin.
Example result
- Gross profit per unit
- 20
Include all direct costs. Fixed overhead, tax and payment fees are excluded unless included in cost.
How to calculate it
Include all direct costs. Fixed overhead, tax and payment fees are excluded unless included in cost.
Worked example
This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.
- Unit cost
- 30 currency units
- Target gross margin
- 40 %
Selling price: 50
Selling Price FAQ
Is a 40% margin the same as a 40% markup?
No. Margin uses selling price as its denominator; markup uses cost. A 30 cost and a 40% margin require a 50 price.
What does this calculation leave out?
Include all direct costs. Fixed overhead, tax and payment fees are excluded unless included in cost.
Are my inputs saved or sent to a server?
Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.
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