Pricing & profit

Price Elasticity of Demand Calculator

Compare two observed price and quantity combinations using the midpoint elasticity method.

Free, no sign-upRuns in your browserFormula & methodology
US dollars
US dollars
units
units
Signed midpoint elasticityExample-1.22×
Revenue change
−$40.00

Understand the result

How to calculate price elasticity of demand

Elasticity = ((Q₂ − Q₁) ÷ average Q) ÷ ((P₂ − P₁) ÷ average P)

The signed midpoint ratio describes these two observations. Seasonality, promotion and competitors may explain the change; this is not causal proof or a demand forecast.

Worked example

An illustrative scenario. “Reset to example” restores it in the calculator.

Original price
$10
New price
$12
Original quantity sold
100 units
New quantity sold
80 units

Signed midpoint elasticity: -1.22×

Common questions

Price Elasticity of Demand FAQ

Why use the midpoint method?

Using average price and quantity as the bases gives the same elasticity when the two observations are reversed. Absolute values above one indicate elastic demand across this interval.

Guides for this calculation

Build context around the numbers with worked examples from our guides.

How Discounts Affect Profit: Calculate the Sales You Need →