Pricing & profit

Unit Economics Calculator

Measure contribution per customer after delivery and acquisition costs.

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US dollars
US dollars
US dollars

Results update as you type. Your numbers stay in this browser.

Contribution per customerExample$70.00
Contribution margin
35%
Total cost per customer
$130.00

Understand the result

How to calculate unit economics

Contribution per customer = revenue − service cost − acquisition cost

Keep the revenue and cost horizon consistent. Fixed overhead and future repeat purchases are excluded unless entered.

Worked example

An illustrative scenario. “Reset to example” restores it in the calculator.

Revenue per customer
$200
Service / product cost per customer
$80
Acquisition cost per customer
$50

Contribution per customer: $70.00

Common questions

Unit Economics FAQ

Should I use lifetime revenue?

Only when costs cover the same lifetime horizon. Mixing monthly revenue with lifetime costs is misleading.