Pricing & profit

Target Profit Price Calculator

Price a planned sales volume to cover fixed costs and a target operating profit.

No sign-upBrowser-only calculationsFormula & methodology
01

Your numbers

Use one currency and the same reporting period. Sample values are filled in to help you start.

currency
currency
units
currency

Your numbers stay in this browser.

02

Example result

Required unit price25in your chosen currency
Required revenue
25,000

Sales volume is an assumption, not a demand forecast. All costs must cover the same period.

Understand the result

How to calculate it

Price = variable cost + (fixed costs + target profit) ÷ units

Sales volume is an assumption, not a demand forecast. All costs must cover the same period.

Worked example

This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.

Fixed costs for the period
6,000 currency units
Variable cost per unit
15 currency units
Expected units sold
1,000 units
Target operating profit
4,000 currency units

Required unit price: 25

Common questions

Target Profit Price FAQ

What happens if I sell fewer units?

Fixed costs are spread over fewer sales, so the planned profit will fall. Compare a lower-volume scenario before setting a price.

What does this calculation leave out?

Sales volume is an assumption, not a demand forecast. All costs must cover the same period.

Are my inputs saved or sent to a server?

Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.

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