Pricing & profit

Price Increase Calculator

Compare revenue before and after a price change and an expected volume change.

No sign-upBrowser-only calculationsFormula & methodology
01

Your numbers

Use one currency and the same reporting period. Sample values are filled in to help you start.

currency
units
%
%

Your numbers stay in this browser.

02

Example result

New revenue52,250in your chosen currency
Revenue change
2,250
New unit price
55

The volume response is your scenario assumption. This model does not estimate elasticity or subtract costs.

Understand the result

How to calculate it

New revenue = price × (1 + price change) × units × (1 + volume change)

The volume response is your scenario assumption. This model does not estimate elasticity or subtract costs.

Worked example

This is an illustrative scenario, not a market benchmark. Select “Reset to example” to reproduce it in the calculator.

Current unit price
50 currency units
Current units sold
1,000 units
Price change
10 %
Expected unit volume change
-5 %

New revenue: 52,250

Common questions

Price Increase FAQ

Can revenue rise while profit falls?

Yes. Acquisition, production and service costs may change. Use the target profit price tool to include cost assumptions.

What does this calculation leave out?

The volume response is your scenario assumption. This model does not estimate elasticity or subtract costs.

Are my inputs saved or sent to a server?

Calculations run in your browser. We do not send your inputs or results to our server or analytics. A comparison stays in this tab until it is refreshed. A CSV is saved only when you choose to download it. See our privacy policy for ordinary hosting and optional analytics data.

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